Luke Bell and Hloni Coleman (XCIV)

Having had independently successful careers in both photography and videography, Luke Bell and Hloni Coleman decided to team up in 2019 to start XCIV Pictures: a small-scale production company creating visual media for a variety of companies, from start-up fashion brands to large-scale tourism corporations.

Luke started his film making career while studying Mechatronic Engineering at the University of Cape Town. After building his first drone, he soon discovered his love for film making. 4 years later and sick of studying, he bought his first Sony mirrorless camera and decided to give film-making a go.

Hloni started his creative journey in 2013 and within two years, had gained local and international acclaim for his photography. He is passionate about creating narratives from exploring the spaces he wishes to capture and telling the stories of those he meets therein. By 2017 he became the youngest person to direct a national TV campaign in South Africa.

With XCIV’s success, Luke and Hloni have also recently added Kayla Petersen, and Rebecca Manners-Wood to their team as editors and videographers. They are both very talented up-and-comers and flourishing under the guidance of Luke and Hloni, always with a Sony camera at the ready.