Nikon In South Africa To Continue Its Partnership with ITFFA 2025 To Empower African Youth Through Filmmaking and Digital Media
Johannesburg, South Africa, 01 November 2024 – Nikon South Africa is proud to announce its continued partnership with The International Tourism Film Festival Africa (ITFFA) for 2025 to create a platform dedicated to empowering young filmmakers across the continent. This collaboration aims to equip the next generation of storytellers with the tools, training, and opportunities they need to thrive in the dynamic and rapidly growing global media landscape.
Filmmaking and tourism are increasingly interconnected, particularly in the context of how visual content—especially video—can drive travel interest, shape perceptions of destinations, and create economic opportunities for local communities
It has been an honour to partner with the ITFFA since inception as this initiative is designed to give young filmmakers access to high-quality Nikon camera equipment, specialized training, and real-world work opportunities to help them build professional portfolios. These portfolios will serve as the foundation for their future careers, enabling them to market themselves and establish a presence in industries that increasingly depend on video-rich content, such as tourism, entertainment, and digital marketing.
By providing access to essential filmmaking resources, the partnership between Nikon South Africa and the ITFFA offers youth the practical skills needed to produce engaging, high-quality content that resonates on a global scale. Through this collaboration, the goal is not only to nurture talent but also to equip young people with the tools they need to become financially independent and self-sufficient by opening doors to sustainable career paths.
“This partnership is about more than just providing access to camera equipment — it’s about creating opportunities for young African filmmakers to use their creativity to carve out careers in industries like tourism and hospitality, where demand for video content is booming,” said Christine Norton, Marketing Manager for Nikon in South Africa. “We believe that by enabling the youth, we are building the storytellers, content creators, and entrepreneurs of tomorrow. Our aim is to give young filmmakers the chance to create a brand for themselves, develop portfolios that stand out, and leverage their talents for long-term success.”
