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  • EXPAND YOUR CREATIVE VISION WITH THE Z f
      • Z f PRIMARY FEATURES
      • Availability
      • About The NIKKOR Brand
      • About MY NIKKOR
      • About Nikon

EXPAND YOUR CREATIVE VISION WITH THE Z f

An iconic form meets exceptional function with the new Z f, Nikon’s latest Z series mirrorless camera built to inspire creativity

JOHANNESBURG, SOUTH AFRICA – 20th September 2023 – Nikon in South Africa introduces the Z f, a mirrorless camera that balances a heritage design inspired by an iconic Nikon film camera with the latest in superior performance. It is equipped with a full-frame sensor and the same EXPEED 7 image-processing engine as the mirrorless flagship Nikon Z 9, enabling advanced capturing of still image and videos. In addition to realising outstanding operability and a sophisticated design, the Z f features cutting-edge technologies, including exceptional AF and VR performance, that meet the needs of creators pursuing their individual forms and styles of expression.
“The Z f will enable creators to harness their craft and realise their creative vision through the introduction of new world experiences. Combined with the latest EXPEED 7 processing engine, the Z f is the first Nikon camera with a dedicated monochrome selector, the first Nikon full frame camera with a Vari-angle screen, and the first to incorporate focus point VR,” said Grant Norton, CEO of Premium Brand Distributors for Nikon in South Africa.

Z f PRIMARY FEATURES

Push boundaries, express individuality

Designed to encourage users’ expressions of their individuality, the Z f is newly equipped with a dedicated monochrome selector. Create magical monochromatic photos and videos with the addition of [Flat Monochrome] and [Deep Tone Monochrome] settings, in addition to the conventional [Monochrome] setting. Users can simply switch to B/W mode and focus on creating images that consider light and shadows while shooting. With the new monochrome selector, users can opt for a wide range of scenes, from landscapes to portraits and street photography.

Capture stills and videos as you imagine them with the Picture Control and Creative Picture Control functions. Applicable for both stills and videos, these functions enable users to use colour to express the feelings, temperature, and atmosphere of their subject at the time it was captured. Wedding and portrait photographers seeking flexibility in their captures will appreciate the new [Rich tone portrait] setting, which allows for rich tones while retaining the skin details of their subjects. Choose from 20 kinds of Creative Picture Control and 11 kinds of Picture Control, and then confirm the chosen effect with through-the-lens images in real-time.

New expressions, expand possibilities

The Z f features enhanced video performance allowing for more authentic production of stills and videos.
With H.265 10-bit in-camera recording and N-Log/HLG recording support, subjects such as landscapes, architecture, portraits that have delicate details can be beautifully and accurately depicted. Users can also shoot with minimum gear and without the need for an external recorder.
With up to 125 minutes1 of 4K UHD/60p2 video recording, the Z f enables full-scale video recording with sufficient recording duration. In addition, it supports the recording of 4K UHD video using 6K oversampling3, enabling creation of high-resolution videos.
The camera also features Video S mode, which enables users to control auto exposure with a fixed shutter speed. This is especially useful when the brightness is constantly changing outdoors due to cloud movement, or the scene includes a significant difference in brightness such as from bright sunlight to shade.
Introducing pixel-shift shooting; an all-new feature with the Z f. Capturing high-definition images of detailed subjects is now possible thanks to this advanced feature. Users can now shoot multiple NEF (RAW) files while shifting image sensor positions utilising in-camera VR when the camera is fixed with a tripod or other equipment. Through NX Studio, it merges multiple NEF (RAW) files; select 4 shots/8 shots/16 shots/32 shots and the resulting images can be compiled to produce high-definition images with increased resolution and colour reproduction, and reduced moiré, false colour, and noise – ideal for subjects with a lot of details such as art objects, insects, and minerals.

Advanced functionality, exceptional optical performance

With the Z f, enjoy superior AF performance with wide support from easy to more particular shoots. The AF-area mode includes 3D-tracking in photo mode and subject-tracking in video mode, and an improved tracking capability when moving subjects such as pets and vehicles are detected, thanks to EXPEED 7 image processor. Users can focus on framing their shots as the AF detects various subjects in frame, without the need to change settings. Not only can the AF detect human faces of approximately 3% in size (which is the world’s smallest4), it also enables easy focusing in low-light situations down to -10 EV5 such as during nighttime, moonlit landscapes, and indoor portraits. EXPEED 7 also enables continuous shooting at the maximum continuous shooting speed, regardless of the AF-area modes.

Users will also be able to capture small, difficult-to-focus subjects like distant subjects in a wide coverage area with high accuracy, enabling them to shoot their intended composition quickly. This is thanks to the Z f’s wider range coverage and the increase in the number of focus points available with auto-area AF. Whether capturing portraits or snapshots of people, achieve the intended expression regardless of the environment you’re in, with the combination of superior AF performance and wide support to capture easy and more particular shoots. Thanks to EXPEED 7, users can capture dark scenes beautifully as noise is suppressed even when ISO sensitivity is increased, thereby expanding the range of shooting dark scenes such as night landscapes and indoor portraits.  The Z f features enhanced VR performance; the in-camera Vibration Reduction of 8.0 stops6 expands the range of handheld shooting to include low-light indoor and long exposure shots. For the first time in the world7, focus point VR8 has also been incorporated to suppress blur near the focus point in an image, even in compositions where the subject is positioned at the periphery. This enables users to casually shoot handheld, regardless of the brightness and composition, and thereby expand their range of expressions.
The Z f also boasts a few firsts: It is fitted with the first Vari-angle monitor in the full-frame/FX-format Z series, which enables flexibility when composing stills or video shots such as overhead, low angle for shooting feet, or selfies. The camera is also the first touch-operation camera in the Z series, allowing users to easily change settings via touch operation on the monitor while focusing on the framing their composition from the viewfinder.

Sophisticated design, effortless operability

Delight in your creative-filled pursuits with the meticulously crafted Z f. Inheriting the FM2’s philosophy of going beyond an entry model, the Z f features a glossy black finish with a sophisticated feel on a magnesium body and a grip that provides a good hold with FX lenses. Its brass dials focus on the quality of material combined with a comfortable operational feel. In addition, users can choose from 6 different colours9 in premium embossed leather exterior.

Availability

For more information on the new Z f and other Nikon products, please visit http://nikon-mea.com

About The NIKKOR Brand

NIKKOR is Nikon’s brand of photographic lenses. The NIKKOR name arose from adding “r”, a common practice in the naming of photographic lenses at the time the name was established, to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established. In November 2018, Nikon announced its milestone achievement of 110 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.

About MY NIKKOR

Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit MY NIKKOR (mynikkor.com) to be inspired by their passion and adventures and let NIKKOR connect you with the culture of photography.

About Nikon

Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award- winning consumer and professional photographic equipment. Nikon Middle East FZE. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries.

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